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Otobiz
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Pay for the customers you engage.

Every plan runs the whole platform. The price follows your monthly volume.

Billing period
Yearly billing saves ~20%.

Standard

a month

Answers your customers and follows up, on its own.

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What it does

  • Instant replies on WhatsApp, Instagram, and your website
  • Missed calls answered by a WhatsApp message
  • Customer memory carried across every chat
  • Follow-ups for messages that went quiet
  • Complaint recovery, with handover to a person
  • A weekly report of what was answered and what it earned

Growth

Most popular

a month

Goes out and brings customers back.

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Everything in Standard, plus

  • Win back customers who stopped buying
  • Promotions and offers, sent to the right people
  • Audience segments built from what customers did
  • Posts and content for your social channels
  • Ads placed from your own ad accountsoon

Scale

a month

Deeper reporting, and a hand on the wheel.

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Everything in Growth, plus

  • Analytics across every outlet in one view
  • Reports and exports you define
  • Priority support and guided setup
  • First access to new connections and to voice

Enterprise

CustomAbove 20,000, sized with you.

Run with you, wired into your own systems.

Ask about Enterprise

Everything in Scale, plus

  • Custom connections to your point of sale, your CRM, and voice
  • A named manager and an agreed response time
  • Any number of outlets and brands
  • Security and procurement review

What counts as a customer.

One counts the month you actually talk: they message you, or your workspace reaches out with an answer, a follow-up, a win-back, a reply you send yourself. Once a month, however long the thread runs and however many messages it takes. The same person on WhatsApp and on Instagram is one customer, not two.

Counts

  • Someone who messages you, from that first message
  • A conversation Otobiz answered for you
  • A thread Otobiz handled on its own
  • A follow-up Otobiz sent to someone who went quiet
  • A reply you send yourself from the inbox
  • Someone who replies to a campaign, from that reply on

Never counts

  • Contacts sitting in your list
  • A campaign delivered to someone who never replies
  • Anyone who opted out, or who you blocked
  • A reaction on its own
  • Your own team's numbers
  • Imported records, and reading your reports

What each plan includes.

Each plan carries everything in the one before it.

What each plan includes, grouped by the job it does.
IncludedStandardFrom $124GrowthFrom $311ScaleFrom $561EnterpriseCustom

Answering customers

Instant replies on WhatsApp, Instagram, and your websiteIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Missed calls answered by a WhatsApp messageIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
One inbox for every conversationIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Customer memory carried across every chatIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Follow-ups for messages that went quietIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Complaint recovery, with handover to a personIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
A weekly report of what was answered and what it earnedIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise

On every plan

AI that drafts for you to send, or answers on its ownIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Switch between the two at any time, on any planIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Unlimited team membersIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Unlimited stored contactsIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Analytics, reports, and routing across outletsIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
The cost of a campaign shown before you approve itIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
A monthly spend ceiling you setIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Answering never pauses over a feeIncluded in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise

Bringing customers back

Win back customers who stopped buyingNot in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Promotions and offersNot in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Audience segments built from what customers didNot in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Ads placed from your own ad accountsoonNot in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise
Posts and content for your social channelsNot in StandardIncluded in GrowthIncluded in ScaleIncluded in Enterprise

Reporting and control

Analytics across every outlet in one viewNot in StandardNot in GrowthIncluded in ScaleIncluded in Enterprise
Reports and exports you defineNot in StandardNot in GrowthIncluded in ScaleIncluded in Enterprise
Priority support and guided setupNot in StandardNot in GrowthIncluded in ScaleIncluded in Enterprise
First access to new connections and to voiceNot in StandardNot in GrowthIncluded in ScaleIncluded in Enterprise

Wired into your own systems

Custom connections to point of sale, CRM, and voiceNot in StandardNot in GrowthNot in ScaleIncluded in Enterprise
A named manager and an agreed response timeNot in StandardNot in GrowthNot in ScaleIncluded in Enterprise
Any number of outlets and brandsNot in StandardNot in GrowthNot in ScaleIncluded in Enterprise
Security and procurement reviewNot in StandardNot in GrowthNot in ScaleIncluded in Enterprise

Add-ons, and what else moves the number.

Otobiz pricing has two parts. One monthly price for the software, which follows the number of customers you engage in a month. Meta charges separately for some of the WhatsApp messages your business starts.

More outlets
$79 a month for each outlet after the first, flat, up to 10. The rate does not climb with the count. Past 10 we size an Enterprise plan with you, and outlets never decide which plan you are on.
Paying for a year
A year up front costs ~20% less than the same year paid one month at a time.
Team size
Nothing. Every plan includes up to five team members with no per-user charge and no setup fee. The people using Otobiz never appear on your bill. Need a bigger team? Talk to us.
More channels
Nothing. WhatsApp, Instagram, and chat on your own website are on every plan, and connecting another one is not a pricing event.
Campaign work
Nothing. Writing the campaign, building the segment, and drafting the posts are included. You pay Meta for the messages that carry a fee.

Questions about cost.

What counts as a customer engaged?

One you actually talk with that month: they message you, or your workspace reaches out with an answer, a follow-up, a win-back, or a reply you send yourself. Each one counts once, however long the conversation runs and however many messages it takes, and the same person across two channels is still one customer. Your stored contacts, campaign deliveries nobody replied to, opted-out or blocked contacts, and your own team's numbers never count.

How does billing work, and is there a discount for paying yearly?

Every price on this page is a month of service. The yearly option is twelve of them paid up front, and it costs ~20% less than the same year paid one month at a time. Monthly billing carries no commitment and is charged at the start of each cycle.

Is there a free trial or a self-serve signup?

Yes. Signing up is free, and from Billing inside your workspace you can start a seven-day free trial of the plan you pick. A card is required, nothing is charged when you start, and the exact conversion date is shown up front; cancel any time before it and you pay nothing. Multi-outlet businesses and Enterprise start with a conversation instead.

Does sending a campaign use up my customers?

No. Delivering a campaign does not count anybody. It draws on your message balance for the Meta fees, and that is all. If someone replies, the conversation that follows counts, because that is a conversation worth having.

What happens if I go over my size?

You get notices at 80% and again at 90%, while there is still room, and at your limit Otobiz simply pauses replies to NEW customers, and conversations already underway keep going, with new messages waiting safely in your inbox. Your size is a firm limit rather than a meter: nothing is ever charged beyond your plan. To reply to new customers again you move up a size, or you let the month reset. Billing shows the exact list of customers that counted.

Are there per-user charges?

No. Every plan includes up to five team members with no per-user charge and no setup fee, so adding people changes nothing on your bill. If your team is bigger than five, talk to us and we will size it with you.

What do I pay Meta?

Meta charges for some of the WhatsApp messages your business starts, priced by message type and by the country the message is delivered to. Answering a customer inside the 24 hour window after they message you carries no Meta fee. Promotional messages you choose to send do, at the rate Meta publishes.

Can I change plan or size later?

Yes, either one, at any time. Moving up takes effect immediately, so you get the features the moment you need them, with the difference prorated. Moving down is never blocked and takes effect on your next cycle, so you keep every day you already paid for. Growing your customer numbers moves your size on the plan you are already on, so you change plan only when you decide you want Otobiz to do a new job.

Do I get moved to a pricier plan as I grow?

No. More customers moves your size, not your plan. The plans are jobs, not capacity, so nothing about growing pushes you up the ladder. Above 20,000 customers a month we size an Enterprise plan with you.

Does the price per customer fall as my volume rises?

Yes. The price rises more slowly than your customer numbers do, so every step up costs less per customer than the step below it. On Standard paid for a year up front, that runs from $0.20 for each customer at 500 a month to $0.05 at 20,000. Growth and Scale fall the same way, and so does monthly billing.

What does another outlet cost?

$79 a month, flat, for each outlet after the first, up to 10. Past 10 we size an Enterprise plan with you. The number of outlets never decides which plan you are on.

Can my bill run away in a busy month?

No, and there are three separate reasons. The software price stops at your chosen size: it is a firm limit, not a meter, so at the limit Otobiz pauses new-customer replies rather than billing you, and a busy month never adds a charge you did not choose by moving up a size. Message fees run from a balance you load, so an empty balance means no paid sends go out. Ad budget sits on your own ad account, so that spend never passes through us.

Do you take a cut of my ad spend?

No. Ad budget sits on your own connected ad account, so it never passes through Otobiz, and nothing is placed without your approval.

Does answering a customer cost extra?

No. Reading and answering a message a customer sent you carries no charge from Otobiz, and no Meta fee inside the 24 hour window. A month with more conversations than usual moves your size, and each size costs less per customer.

Can we start on one channel and add more later?

Yes, and adding a channel is not a pricing event on our side. Telegram and chat on your own website carry no per-message platform charge at all, which makes them a sensible place to start.

What happens to our WhatsApp number and our data if we leave?

The WhatsApp Business Account, the number, the message templates, and the opt-ins are connected through your own Meta business and stay with you. Your contacts, conversations, and knowledge base belong to your workspace and can be exported at any time. Deleting the workspace removes its data and disconnects its channels.