Send to many, reply to one.
Everyone who writes back lands in the same inbox you already work.
A broadcast is one message sent to many customers at once on a messaging channel. Unlike an email blast, every recipient can reply, and those replies arrive as individual conversations. Sending too fast, or to people who never opted in, is how a good WhatsApp number gets restricted, so consent and pacing are checked before anything leaves.
- Audiences from segments, tags, or a hand-picked list
- Consent, suppression and opt-out checked per recipient
- Pacing, quiet hours and frequency caps to protect your number
- Replies land in the shared inbox as normal conversations
How it works.
- 01
Build the audience
Include segments, tags, a rule written on the spot, or a hand-picked list, then exclude anyone you do not want, including people already messaged recently.
- 02
Write the message
Pick the channel and compose. On WhatsApp outside the conversation window this means an approved template, and a send WhatsApp would reject is stopped before it goes.
- 03
Send, schedule or repeat
Send now, schedule for a moment, or set a recurring rule. Scheduled sends can follow each recipient's own timezone so an evening message lands in their evening.
- 04
Watch and answer
Counters update as the send progresses, failures carry reasons, and replies open as conversations in the shared inbox.
Audiences you can actually define
Build the audience from as many pieces as you need, then take people back out of it. You see the count before you commit to the send.
- Include segments, tags, a rule written on the spot, or specific contacts
- Exclude segments, tags and individual contacts
- Skip anyone who received a broadcast in the last set number of hours
- A count before you send, with an indicator when the audience is capped
Consent enforced per recipient
Screening happens for every recipient, not once for the campaign. A contact without a basis to receive marketing on that channel is skipped and the reason is recorded.
- WhatsApp marketing requires a positive opt-in, so an imported list is not enough
- Suppression list and revoked consent checked per address
- Opt-out keywords suppress a contact and confirm back to them
- Instagram and Messenger conversation windows checked at send, not only at build
Pacing that protects the number
You set how fast a send is allowed to go, and it is a ceiling the send cannot exceed even when you are in a hurry.
- How many at a time, how long between, and a daily cap
- Quiet hours in your own timezone
- A limit on how often one contact hears from you
- When WhatsApp says slow down, the send waits instead of pushing
Testing and variants
A split test sends variants to a share of the audience, picks a winner on a metric you choose, and can release the rest to that winner.
- Variants across a test share of the audience
- Winner by delivered, read, clicked or replied
- The rest of the audience released to the winner
- Test send to yourself before anything goes wide
Approval before a big send
A campaign can be submitted for review, and the approval covers the message, the audience and the channels, so the approved thing is the thing that goes out.
- Submit, approve or reject with a note
- You approve the exact message, the exact audience, and the channels
- A retry or a resume never sends the same message twice
- Who submitted it, who approved it, and what went out
Tracking what happened
Links in a broadcast are tagged for you, so you can tell which campaign a click came from without building the URLs by hand.
- Tracking set per broadcast, or once for the whole workspace
- A click tied back to the person who made it
- Delivered, read, clicked and replied counters
- Failed recipients listed with reasons and retried on demand
What it does not do.
A WhatsApp campaign outside the 24-hour window has to use a template Meta approved.
An audience is capped at a fixed size per send. Larger lists have to be split.
Approval can be bypassed by an administrator, so restrict who holds that role.
Common questions
Which channels can I broadcast on?
- WhatsApp, Telegram, Instagram and Messenger. You can also route per contact to whichever of their channels they last used.
Do I need opt-in for WhatsApp?
- For marketing content, yes. The recipient must have messaged you on WhatsApp or have a recorded marketing consent, otherwise they are skipped.
How large can an audience be?
- There is a fixed cap per send, and the count tells you when the audience has hit it, so a send is never quietly cut short.
Can I schedule for each recipient's timezone?
- Yes. A scheduled send can use each recipient's own timezone, so an evening message arrives in their evening.
Can campaigns repeat?
- Yes. A recurrence rule with an end date or a number of occurrences creates the next run automatically.
What happens when someone replies?
- The reply opens a normal conversation in the shared inbox, where it can be assigned, answered by a person or handled by the AI agent.
Is approval mandatory?
- An approval covers the exact message and the exact audience, but an administrator can also send without one. Use roles to decide who has that power.
What if a send fails partway?
- Each recipient's own result is kept with the reason, so you can resume the run or retry only the failures without messaging everyone again.
Can I stop a send in progress?
- A running broadcast can be paused, resumed or cancelled, and the counters reflect what actually went out.
The reason a customer comes back a second time.