Chat on your own site.
The one channel with no platform in the middle: no business verification, no conversation window, no per-message charge.
What this channel adds
Website chat is a first-party messaging channel: a small widget on your own pages that lets a visitor start a conversation without installing anything or handing over a phone number. Because no platform sits in the middle, there is no conversation window, no template review, and no per-message fee, and the visitor's page, referrer, and campaign are known from the first message.
What customers can do on Website chat
Start with the jobs that matter in a real conversation.
One line of code on your site
The chat window goes on with a single line of code. No plugin, no framework requirement, and no separate account for the visitor to create before they can ask a question.
- One line of code, on any site you can edit
- Tied to your business account, and nothing else
Visitors identified properly, not guessed
If your site already knows who is signed in, it can tell Otobiz, and Otobiz checks that the claim really came from your site before it believes it. Without that check the visitor stays anonymous.
- Identity checked against your own site, not taken on trust
- An email address merges the visitor with their WhatsApp or Instagram history
Attribution from the first message
Web chat is the only channel where you know the page someone was reading, where they came from, and which campaign brought them, at the moment they start typing. That context sits on the conversation, so the reply can use it.
- Page URL, title, referrer, and landing page
- Campaign and click identifiers from the query string
More on Website chat
No conversation window
There is no platform rule to obey here. A visitor who asks a question at midnight can be answered in the morning without a template, an approval from a third party, or a fee for reopening the thread.
The same answers from your business information
Replies come from the same knowledge base, the same crawled website, and the same contact history that the other channels use, with the sources shown on the draft. A visitor asking about your return policy gets your return policy.
A safe place to start
Nothing about web chat waits on a platform review, so it is the channel to switch on while WhatsApp business verification is still in progress.
What it takes to connect
Add the line of code to your site, decide where the chat window appears, and publish the consent and privacy wording that goes with it. If you want signed-in visitors recognized, your backend needs to compute one signature per signed-in visitor.
- Somewhere on your site you can add a line of code
- Public privacy and consent wording that covers the chat
- A backend that can compute a signature, only if you want verified identities
Before you connect
- Nobody gets a notification
- Web chat has no push. A visitor who closes the tab does not get a phone alert when you reply. If a conversation needs to continue later, move it to a messaging channel and say so.
- Anonymous by default
- A visitor your site has not identified is just a browser session. They become a contact when they give you an email or a phone number, or when your site tells you who they are.
Full setup details
An enabled AI agent for routine questions and review rules for sensitive ones
You supply the traffic
Web chat serves the people already visiting your site. It does not create an audience or bring visitors on its own.
Consent wording is yours to publish
Because the widget runs on your domain, the privacy and consent copy shown next to it is your responsibility. Otobiz records the consent, and it does not write your policy.
Questions buyers ask
What is website chat?
A first-party chat widget on your own pages. A visitor starts a conversation without installing an app or giving a phone number, and the conversation lands in the same inbox as your other channels.
How is it different from WhatsApp?
There is no platform in the middle. No business verification, no 24-hour conversation window, no template review, and no per-message charge. In exchange, there is no push notification and no existing audience.
How is it installed?
One line of code, added to your site. No plugin and no framework requirement.
Can we know who the visitor is?
If your site knows, yes. Your backend signs the visitor's identifier with a shared secret, and Otobiz recomputes the signature before treating the identity as verified. An unsigned claim is never trusted.
Ready to put this to work?
Start with one customer journey and build from there.
7-day free trial. Nothing is charged when you start. Cancel before it ends and pay nothing.