Build WhatsApp message templates with fewer rejections.
See why Meta rejected a template, and what to change.
- Order RC-1842 is ready
Otobiz builds WhatsApp message templates, checks them against Meta's rules and submits them for approval from one screen.
Media headers, buttons and variables
Checked against Meta's rules first
Rejection reasons with a resubmit path
Existing approved templates sync in
Every part of a template
The builder covers every structure WhatsApp supports, from plain text to media and buttons. Each variable gets a sample value for review.
- Image, video or document headers
- Footer and up to three buttons
- Link, phone, quick reply, copy code, catalog buttons
Rules checked before review
Otobiz applies Meta's formatting checks before you submit. Most rejections are formatting mistakes, so review time goes on the message itself.
- A sample for every variable
- Variables numbered in order
- No footer variables, one header variable max
- Dynamic link variable at the URL's end
More capabilities
Richer formats
Carousels, limited-time offers and authentication templates get the same checks as a plain message.
- Carousels with several media cards
- Limited-time offer templates
- Authentication templates from Meta's presets
Messenger utility templates
Facebook Messenger templates live beside your WhatsApp ones.
- Synced from Meta like WhatsApp templates
- Used automatically outside the Messenger window
Questions buyers ask
Why was my template rejected?
Meta's reason appears on the template, along with its current status: approved, pending, rejected, paused or disabled.
How long does approval take?
Meta reviews each template, and Otobiz shows the new status the moment it changes.
Can I use my existing templates?
Yes. Approved templates already on your WhatsApp business account sync in, so you do not rebuild them.
What happens when I edit an approved template?
It goes back to Meta for review. Otobiz warns you before you save, so a working template is not pulled from service by surprise.
More questions
- Do I need a template for every message?
- No. Inside the 24-hour window after a customer writes, you reply normally. Templates are for messages after it closes.
- Who can create and submit templates?
- Business owners create and edit templates. Other team members can use approved ones in campaigns and chats.
- Can a campaign send an unapproved template?
- No. A campaign cannot send until its template is approved.