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Event organizers and attendee operations teams

WhatsApp templates for events

Registration, reminders and event-day changes written to keep the useful detail inside the message.

Personalize a message

Copy, personalize and verify.

Keep the purpose intact. Change the variables, tone and button destinations for your business.

Utility

Registration confirmed

Send when: A registration has been completed and the attendee expects confirmation.

Message preview

Preview only

Hi {{1}}, your registration for {{2}} is confirmed. Your {{3}} pass is ready. The event starts on {{4}} at {{5}}. Tap below to open your pass or view the event guide.

Open passEvent guide
Variables
  1. {{1}}Attendee name
  2. {{2}}Event name
  3. {{3}}Pass type
  4. {{4}}Event date
  5. {{5}}Venue

Buttons or quick replies

Open pass, Event guide

Window and consent

Use only after registration. Outside the 24-hour service window, send as an approved utility template.

Utility

Session changed

Send when: A session on the attendee's selected agenda changes time or room.

Message preview

Preview only

Update for {{1}}: {{2}} now starts at {{3}} in {{4}}. Your event guide has been updated. Tap below for the latest agenda or the closest entrance.

View agendaFind entrance
Variables
  1. {{1}}Event name
  2. {{2}}Session name
  3. {{3}}New time
  4. {{4}}Room or hall

Buttons or quick replies

View agenda, Find entrance

Window and consent

Keep this limited to the necessary event update. Promotional additions can change Meta's category decision.

Utility

Event reminder

Send when: A registered attendee is due a practical reminder before the event.

Message preview

Preview only

{{1}} is tomorrow. Doors open at {{2}} at {{3}}. Your pass is ready below. Reply HELP if you need directions or registration support.

Open passGet directions
Variables
  1. {{1}}Event name
  2. {{2}}Door time
  3. {{3}}Venue

Buttons or quick replies

Open pass, Get directions

Window and consent

Send to registered attendees. Outside the service window, this needs an approved utility template.

Marketing

Future event invitation

Send when: A person opted in to receive future event announcements on WhatsApp.

Message preview

Preview only

Hi {{1}}, registration is open for {{2}} on {{3}}. The program includes {{4}}. Would you like to see pass options or stop event updates?

View passesStop updates
Variables
  1. {{1}}First name
  2. {{2}}Event name
  3. {{3}}Event date
  4. {{4}}Program highlight

Buttons or quick replies

View passes, Stop updates

Window and consent

Send only with WhatsApp marketing opt-in. Respect opt-out immediately and use an approved marketing template outside the service window.

Use another template pack.

Keep the same discipline across sales, service, appointments and operational updates.

All resources

Turn these messages into a complete journey.

We will connect the sending moment, customer choice and final confirmation for your exact business process.

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