Customer segments for WhatsApp marketing, always current.
Reach who bought, who went quiet or who clicked last week.
Returning buyers
Live audience conditions
Otobiz segments group customers by profile, chat activity and what they told you, refreshed at every send.
Rules grouped with and, or, not
Tags, fields, behavior and memory
Refreshed at every send
Feeds campaigns and drip sequences
Filter on what customers did
Segments filter on what customers did: when they last wrote, what they opened and how their chats went. Nested groups can say engaged recently but never bought.
- Channel, source, lifecycle stage and tags
- Days since last message and message count
- Opened or clicked a marketing message
- Open conversation or satisfaction score
Fields and memory as conditions
Any value saved on a contact can be a condition. That includes your custom fields and facts the AI remembered from past chats.
- Your custom field values
- Remembered facts by key or value
- Free-text search of remembered facts
More capabilities
One segment, every send
A segment you build once works in broadcasts, drip sequences and exclusions. A campaign can include one segment and exclude another.
- Suppress recent buyers without editing the audience
- Enroll a drip sequence from a segment
- Save any contact filter as a segment
Questions buyers ask
Do I need SQL or a data team?
No. Conditions are picked from menus in the builder, and the match count shows before you send.
Can I segment on purchase history?
Yes, by how recently an order was recorded for the customer.
How large can a segment be?
Each send has a size cap, and the count warns you when a segment reaches it. Very large audiences are split across sends.
Do segments respect consent?
Yes. Opt-outs and consent are checked for each person when the message sends, so a segment cannot get around them.
More questions
- Can I send birthday or anniversary messages?
- Yes. A segment can match a saved date field by calendar month, such as everyone with a birthday in March.