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Choose the right WhatsApp message format.

Match each customer decision to the simplest format that can complete it clearly.

Compare formats
Morrow EventsBusiness Account
Today
  1. Can I register for the retail forum and get directions to the right entrance?

Paused

Start with the customer decision.

A richer format is not automatically better. Use it only when it removes effort or ambiguity.

Text

Direct answers and short confirmations

Use it when

The customer needs one clear answer or a natural follow-up question.

Choose another format when

The reply asks the customer to choose from several structured options.

Make it work: Keep one decision in each message. Put the next action in the final sentence.

Reply buttons

A small set of clear choices

Use it when

The customer can move forward with two or three mutually exclusive answers.

Choose another format when

The choice needs explanation or the option set is longer than a quick scan.

Make it work: Write labels as the answer the customer intends to give, such as Change time.

Lists

Services, locations, categories and time ranges

Use it when

Several options belong in named groups and the customer should choose one.

Choose another format when

The customer needs to compare rich product details or submit multiple fields.

Make it work: Order options by likely intent. Keep each row understandable without opening it.

WhatsApp Flows

Registration, qualification, booking and feedback

Use it when

The customer needs to complete several connected fields without leaving WhatsApp.

Choose another format when

One short question would finish the task faster in the conversation.

Make it work: Group related fields into short screens and confirm the result back in the chat.

Products and catalogs

Products with current images, prices and availability

Use it when

The customer should inspect one catalog item or open a grouped product list before choosing.

Choose another format when

The business cannot keep the linked catalog accurate or the choice is not a product.

Make it work: Use catalog data rather than recreating product fields. Confirm the chosen item, variant and price in the conversation.

Carousels

A short, visual set of comparable cards

Use it when

Several products or media choices share the same structure and benefit from side-by-side browsing.

Choose another format when

The options need long explanations, unrelated actions or a grouped list with many rows.

Make it work: Keep every card consistent and let the next card peek into view so horizontal browsing is obvious.

Documents and tickets

Passes, confirmations, quotes and instructions

Use it when

The customer needs a portable record they can open or keep.

Choose another format when

The same information is easier to read as a short message.

Make it work: Name the file for the customer and say what it contains before they open it.

Location

Entrances, branches, delivery points and service visits

Use it when

A precise pin prevents ambiguity that a neighbourhood or venue name cannot resolve.

Choose another format when

The business only knows a broad area or cannot verify the shared pin.

Make it work: Pair the pin with a recognizable entrance, building or arrival instruction.