Send only to people who agreed.
When someone says stop, that is the last message they get.
Messaging consent is the record that a person agreed to be contacted, on which channel and for what purpose. It matters more in messaging than in email because platforms enforce it: a number that sends marketing to people who did not ask is rated down, restricted, and eventually stops working for the customers who did want to hear from you.
- Consent stored with basis, source, channel and purpose
- Every grant and withdrawal kept, not overwritten
- Opt-out keywords suppress a contact and confirm back
- Suppression checked per recipient on every send
How it works.
- 01
Capture the permission
Consent is recorded when it is given, with the basis, the source, the channel, the purpose and the wording that was shown.
- 02
Screen every send
Before a message goes, the recipient is checked against suppression and revoked consent for that channel and purpose. A failure skips them with a reason.
- 03
Honour the reply
A message containing an opt-out keyword suppresses the contact and sends a confirmation, without waiting for anyone to notice.
- 04
Keep the history
Every grant and every withdrawal is kept, so you can show what was agreed and when.
Consent with a purpose
One blanket permission is not enough. Consent is scoped to a channel and a purpose, so transactional messages and marketing are governed separately.
- Transactional, marketing and general purposes
- Channel scoped, so agreeing on one channel is not agreement on all
- Basis and source recorded with the grant
- The disclosure wording stored with the event
Opt-out that works without you
Customers do not read your unsubscribe instructions. They reply with a word. Common opt-out words are recognised by default and your own can be added.
- Default opt-out words recognised out of the box
- Workspace specific words alongside them
- Automatic suppression and a confirmation reply
- Opt-in words for people who want back in
Suppression that is checked, not assumed
Suppression is applied to each recipient at the moment of sending, so it holds across campaigns, sequences, automation and scheduled messages alike.
- Checked for broadcasts, sequences, automation and scheduled replies
- Channel specific or global suppression
- Blocked at the platform level treated as an opt-out
- Skipped recipients recorded with a reason
Frequency and quiet hours
Consent is not a licence to message constantly. Pacing settings cap how often a contact hears from you and keep sends out of the night.
- Per contact marketing limits over a rolling window
- Quiet hours in your own timezone
- Recently engaged contacts treated differently from cold ones
- Skip anyone already messaged in the last few hours
Deletion requests
A deletion request from Meta is acted on, and you can remove a customer's records yourself instead of raising a support ticket.
- Meta's own deletion requests acted on
- Removal cascades through conversations, messages and attachments
- Every deletion logged with who did it
What it does not do.
Consent has to be genuinely collected. Nothing here manufactures a basis for an imported list.
Platform rules still apply on top, including template approval and conversation windows.
Suppression stops sending. It does not delete the contact or their history.
Common questions
What counts as consent for WhatsApp marketing?
- The customer messaging you on WhatsApp, or a recorded marketing consent for that channel. An imported list on its own is not enough.
How are opt-outs detected?
- Inbound messages are checked against a default set of opt-out words plus any you add. A match suppresses the contact and sends a confirmation.
Can someone opt back in?
- Yes. Opt-in words are recognised, and consent can be recorded again with its own event so the history shows both.
Is consent per channel?
- Yes, and per purpose, so a person can accept order updates without accepting marketing.
What happens to suppressed contacts in a campaign?
- They are skipped before sending and the reason is recorded, so the campaign result shows why the audience shrank.
Do automated messages respect consent?
- Yes. Keyword replies, sequence steps, flow sends and scheduled messages all pass the same screening as a campaign.
Can I stop messages going out at night?
- Yes. Quiet hours are set per workspace in your own timezone, and scheduled campaigns can follow each recipient's timezone.
Is the consent history auditable?
- Yes. Grants and revocations are appended with their wording and source, and related actions are written to the audit record.
The reason a customer comes back a second time.