WhatsApp marketing only to customers who opted in.
An opt-out reply stops future marketing without anyone watching the inbox.
- Weekend pantry list
Otobiz records when, where and why each customer opted in, and checks it before every marketing send.
Consent per channel and purpose
Every grant and withdrawal kept
Opt-out words suppress future marketing
Quiet hours and frequency caps
Consent with a purpose
Consent is tied to one channel and one purpose. A customer can accept order updates and still refuse marketing.
- Transactional, marketing and general purposes
- Basis, source and wording saved with each grant
- Each channel needs its own consent

Transit 38 is back in stock in graphite. The current price is AED 640. Would you like to view the item or stop product updates?
Recipients
- Reem HaddadRead
- NoorDelivered
- Sara IdrisRead
- Omar NasserSent
Opt-outs by reply
Customers opt out by replying with a word. Common opt-out words work by default, and you can add your own.
- Future marketing suppressed straight away
- Opt-in words let people come back
- A platform block counts as opting out
More capabilities
Checked at the moment of sending
Suppression is checked for each recipient as the message goes out. It applies to every kind of automated send.
- Broadcasts, sequences and workflows
- Keyword replies and scheduled messages
- Channel-specific or global suppression
Frequency and quiet hours
Caps limit how often each contact gets marketing, and quiet hours keep sends out of the night. Quiet hours follow your time zone.
- Per-contact limits over a rolling window
- Skip anyone messaged in the last few hours
- Recent and cold contacts paced differently
- Scheduled campaigns in each recipient's time zone
Questions buyers ask
What counts as consent for WhatsApp marketing?
A marketing consent recorded for that channel with its source, or the customer replying with one of your opt-in words. A customer asking a question is not marketing consent.
Can someone opt back in?
Yes. They reply with an opt-in word, or you record their consent again. The history keeps both events.
What happens to suppressed contacts in a campaign?
They are skipped before sending, with the reason recorded. The campaign result shows why the audience shrank.
Can I review the consent history?
Yes. Every grant and withdrawal is kept with its wording and source, and related actions appear in the activity history.
More questions
- Can a customer ask to be deleted?
- Yes. Meta's deletion requests are acted on, and you can remove a customer's conversations, messages and attachments yourself, with each deletion logged by name.