Your Facebook Page, answered.
Keep Page messages beside WhatsApp and your other customer channels.
What this channel adds
Facebook Messenger for business uses Meta's Messenger Platform to send and receive messages for a Facebook Page. Otobiz connects the Page you administer, brings its messages into the shared inbox, and lets AI agents answer from your business information. Sensitive or higher-impact replies can stay in review before they send.
What customers can do on Facebook Messenger
Start with the jobs that matter in a real conversation.
Page messages in one queue
Every message to your Page arrives in the same inbox as WhatsApp, Instagram, and Telegram. Records can be linked when they share a known identifier, without merging people on a guess.
- Page threads beside every other connected channel
- Images, video, audio, and documents both ways
Drafts written from your own content
The AI agent answers from your knowledge base, website, and the contact's history, and keeps the sources with the reply. When the information is missing, it asks a focused question or holds the reply for review.
- Answers from uploaded files, crawled pages, and Q&A pairs
- Order history attached to order questions
Buttons, carousels, and quiet sends
Messenger supports more than plain text. Otobiz sends quick replies, link buttons, and card carousels, and can mark a message as a silent push so a late-evening reply does not buzz someone's phone.
- Quick replies for branching questions
- A link button that opens a page you control
More on Facebook Messenger
Follow-ups with consent screening
Follow-up sends resolve an audience from your segments, screen every recipient for consent and suppression, pace the send, and report per recipient. Contacts outside the reply window are excluded with the reason shown.
Comment automation on Page posts
A comment on a Page post can be matched against your rules, answered in public, and continued as a private message to the commenter, which is how a question under an ad becomes a conversation.
Lead form submissions as contacts
When someone submits a Facebook lead form, the submission becomes a contact with the phone, email, and name mapped onto the record, and can start a follow-up sequence straight away instead of sitting in a CSV.
Utility templates outside the window, Soon
Meta allows Pages to send reviewed utility templates for things like an order update outside the normal reply window. Otobiz is adding support for creating and sending them, subject to Meta granting the required access.
What it takes to connect
You sign in to Facebook, review the access Otobiz requests, and choose the Page to connect. Messages, replies, referrals, and delivery status can then appear in the shared inbox.
- A Facebook Page you administer
- A Facebook account with admin rights on that Page
- Messaging enabled on the Page
Before you connect
- The 24-hour reply window
- Meta allows a business reply for 24 hours after the customer's last message. Outside it, a standard message is blocked before it reaches Meta and the reason is recorded. The customer has to write again, or you need a reviewed utility template.
- There is almost no way back into a closed window
- Meta retired most of the tags that once allowed a send outside the window. What remains is narrow and needs Meta's review, so plan on the customer writing first.
Full setup details
A teammate with permission to connect channels in Otobiz
Paid re-engagement needs Meta's permissions
Messenger marketing messages require advanced ad access and a connected ad account. Otobiz does not enable them today.
No captions on media
Messenger has no caption field on a file, so a caption is sent as a follow-up message right after the attachment. The customer sees two bubbles, not one.
Comments and lead forms need extra permissions
Reading Page comments and retrieving lead form submissions require permissions beyond messaging. Until Meta grants them, those events do not reach Otobiz at all.
Questions buyers ask
Which Facebook permissions does the integration use?
Only the access needed to show the Pages you administer and manage their messages. Comment and lead access is separate from the messaging connection.
Can one business connect several Pages?
You pick one Page per connection. To run several Pages, connect each one separately. An account administrator controls which are live.
What is the reply window on Messenger?
24 hours from the customer's last message. Inside it you can reply freely. Outside it, only a reviewed utility message is allowed, and Otobiz blocks anything else before it reaches Meta.
Can we send a promotional blast on Messenger?
No. Meta retired most re-engagement tags, and paid marketing messages need advanced permissions and an ad account. Follow-ups inside the window work normally.
Ready to put this to work?
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