Know which ad started the chat.
Click-to-WhatsApp ads open a conversation, and the click that started it is recorded on the contact.
Click-to-WhatsApp advertising sends someone from an ad straight into a chat instead of a landing page. The measurement problem it creates is that the conversion happens in a conversation, not on a website, so the click identifier has to be carried into the messaging system and matched to what happened afterwards.
- The ad click identifier is stored on the conversation and contact
- Conversions reported back to the advertising platform
- Ad-driven chats answered immediately by the reply agent
- Arrived through an ad is available as a segment condition
How it works.
- 01
Run the ad
A click-to-WhatsApp ad opens a conversation with your business instead of a landing page, which removes the form from the path.
- 02
The click is recorded
The identifier that comes with the referral is stored on the conversation and the contact, so the source is known from the first message.
- 03
The conversation is answered
It arrives in the shared inbox like any other conversation, where the reply agent can answer immediately from your catalogue and knowledge base.
- 04
Conversions go back
When the conversation produces a result, it is reported back to the advertising platform, counted once on both sides.
Attribution that survives the channel change
The value of an ad that opens a chat is lost if the chat forgets where it came from. The referral identifier is written to the conversation and the contact when the first message lands.
- Click identifier stored on the conversation and the contact
- Click and attributed conversation events recorded
- Arrived through an ad available as a segment condition
- Works alongside your own capture links and reference codes
Answering paid traffic properly
Paid clicks are the most expensive messages a business receives, and the ones most likely to arrive outside office hours. They go to the same agent and the same queue as everything else.
- Answered from your catalogue, orders and knowledge base
- Escalation to a person on the same rules
- Consent recorded at the start of an inbound conversation
Reporting conversions back
The advertising platform can only optimise on what it is told. Conversion events are sent back from the conversation, with deduplication so one result is not counted twice.
- Lead and purchase events reported from the conversation
- Deduplicated on both sides
- Tied to the click identifier that started the chat
Campaign creation and audiencessoon
Create click-to-WhatsApp campaigns, boost an existing post, estimate reach and build custom audiences from your own segments, without leaving the workspace.
- Campaign, ad set and creative created from the workspace
- Campaigns created paused so nothing spends without a deliberate action
- Custom audiences built from your segments, without handing over raw phone numbers
- Interest search and reach estimates before you commit
Spend and performance reportingsoon
Daily spend, impressions, clicks and conversations started, pulled in on a schedule and stored against the workspace.
- Spend and delivery figures synced on a schedule
- Conversations started counted against the campaign
- Read alongside your conversation reporting
What it does not do.
Campaign creation, custom audiences, and spend reporting wait on advertising permissions being granted to the connected account.
There is no return on ad spend figure, because that needs connected revenue data.
Attribution covers what happens in the conversation. It does not follow a customer onto your website.
Common questions
What is recorded when someone clicks an ad?
- The referral identifier that arrives with the first message is stored on the conversation and the contact, so the source is known from the start.
Can I create ads from Otobiz?
- Campaign creation is built and waits on the advertising permissions being granted. When it lands, campaigns are created paused.
Will you show me a return on ad spend figure?
- No. A revenue figure needs connected order or payment data, and inventing one would be worse than not showing it.
Can I build an audience from my customers?
- Yes. Custom audiences are built from your own segments, and a raw phone number is never handed over to the ad platform.
How are conversions reported?
- Results are sent back to the advertising platform from the conversation, counted once so a single result is not counted twice.
Do ad conversations get special treatment?
- They arrive in the same queue with the same agent and rules. What differs is that their source is recorded, so you can measure them separately.
Can I target people who came from an ad?
- Yes. Arrived through an ad is a segment condition, so those contacts can be followed up as a group.
Does connecting ads spend money?
- No. Connecting reads campaign and delivery data. Anything that spends is created paused and needs a deliberate action to start.
The reason a customer comes back a second time.