Know which ad started the chat.
Click-to-WhatsApp ads open a conversation, and the click that started it is recorded on the contact.
Click-to-WhatsApp ad
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Move from interest to a useful next step.
Send an ad click straight into WhatsApp and keep the ad reference on the new conversation. Use that source to group contacts and report later lead or purchase events back to Meta.
The ad click identifier is stored on the conversation and contact
Conversions reported back to the advertising platform
Ad-driven chats answered immediately by the reply agent
Arrived through an ad is available as a segment condition
What moves the customer forward
Attribution that survives the channel change
The value of an ad that opens a chat is lost if the chat forgets where it came from. The referral identifier is written to the conversation and the contact when the first message lands.
- Click identifier stored on the conversation and the contact
- Click and attributed conversation events recorded
- Arrived through an ad available as a segment condition
- Works alongside your own capture links and reference codes
Answering paid traffic properly
Paid clicks can arrive outside office hours and still need a useful answer. They go to the same agent and the same queue as other customer conversations.
- Answered from your catalog, orders and knowledge base
- Review for sensitive or unsupported replies
- Consent recorded at the start of an inbound conversation
More capabilities
Run the ad
A click-to-WhatsApp ad opens a conversation with your business instead of a landing page, which removes the form from the path.
The click is recorded
The identifier that comes with the referral is stored on the conversation and the contact, so the source is known from the first message.
The conversation is answered
It arrives in the shared inbox like any other conversation, where the reply agent can answer immediately from your catalog and knowledge base.
Conversions go back
When the conversation produces a result, it is reported back to the advertising platform, counted once on both sides.
Reporting conversions back
Lead and purchase events can be reported from the conversation to Meta, with duplicate events blocked so one result is not counted twice.
- Lead and purchase events reported from the conversation
- Deduplicated on both sides
- Tied to the click identifier that started the chat
Campaign creation and audiences
Create click-to-WhatsApp campaigns, boost an existing post, estimate reach and build custom audiences from your own segments, without leaving the business.
- Campaign, ad set and creative created from the business
- Campaigns created paused so nothing spends without a deliberate action
- Custom audiences built from your segments, without handing over raw phone numbers
- Interest search and reach estimates before you commit
Spend and performance reporting
Daily spend, impressions, clicks and conversations started, pulled in on a schedule and stored against the business.
- Spend and delivery figures synced on a schedule
- Conversations started counted against the campaign
- Read alongside your conversation reporting
Good to know
- The live connection does not create campaigns, build custom audiences or report ad spend.
- There is no return on ad spend figure, because that needs connected revenue data.
- Attribution covers what happens in the conversation. It does not follow a customer onto your website.
Questions buyers ask
What is recorded when someone clicks an ad?
The referral identifier that arrives with the first message is stored on the conversation and the contact, so the source is known from the start.
Can I create ads from Otobiz?, Soon
The live connection records which ad started a conversation. Campaign creation is a separate capability.
Will you show me a return on ad spend figure?
No. A revenue figure needs connected order or payment data, and inventing one would be worse than not showing it.
Can I build an audience from my customers?, Soon
Segments in Otobiz can group contacts who arrived from an ad. Creating a Meta custom audience is a separate capability.
More questions
- How are conversions reported?
- Results are sent back to the advertising platform from the conversation, counted once so a single result is not counted twice.
- Do ad conversations get special treatment?
- They arrive in the same queue with the same agent and rules. What differs is that their source is recorded, so you can measure them separately.
- Can I target people who came from an ad?
- Yes. Arrived through an ad is a segment condition, so those contacts can be followed up as a group.
- Does connecting ads spend money?
- No. The current connection records ad referrals and conversation outcomes. It cannot create or fund a campaign.
Bring customers back with timely follow-ups.
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