Conversational commerce turns questions into purchases.
Connect product discovery, advice, cart recovery, secure checkout and support around one WhatsApp customer thread.
It is more than a chatbot.
Conversational commerce connects the conversation to the product, order and support work needed to complete a customer journey.
- Conversation
- The customer can ask, clarify and change direction.
- Context
- Products, orders and previous messages stay connected.
- Action
- The thread can collect details and open the next secure step.
- Continuity
- A person can take over without asking the customer to start again.
One thread, five customer decisions.
Each moment needs a useful customer experience and reliable business data behind it.
Discover
CustomerFind a relevant product, service or answer in the conversation.
BusinessUse current catalog and availability data.
Decide
CustomerCompare an option, ask a follow-up and confirm the right choice.
BusinessKeep automation and human help on the same history.
Pay
CustomerOpen a secure checkout without losing the order context.
BusinessConfirm payment only after the provider verifies it.
Recover
CustomerResume a saved cart from a relevant reminder.
BusinessRecheck consent, cart state, price and availability before sending.
Support
CustomerReceive the receipt, status and help in the same thread.
BusinessKeep the order and customer record connected.
The conversation needs a system behind it.
The interface feels simple because the catalog, team and order workflow stay connected behind the thread.
- Product catalogShow current items, variants and prices while the customer decides.
- WhatsApp orderingCapture the item, quantity and delivery details before confirmation.
- Shared inboxLet automation and people work from the same customer history.
- WorkflowsMove verified order and payment events into the next action.
- Cart recoveryResume eligible carts without losing the customer's order context.
Conversational commerce questions
The practical boundaries before you design the journey.
What is conversational commerce?
Conversational commerce helps a customer discover, choose, buy and get support through a two-way messaging conversation. The conversation stays connected to the product, order and support context behind it.
Is conversational commerce the same as a chatbot?
No. A chatbot can answer or collect information, but conversational commerce covers the full customer journey. It can combine automation, a human team, product data, checkout and post-purchase support.
Can a customer pay from WhatsApp?
A business can share a secure merchant-owned checkout link in the WhatsApp conversation. The order should be confirmed only after the payment provider verifies the payment.
Does conversational commerce replace an online store?
Not necessarily. It can work with an existing store, catalog and checkout while giving customers a faster way to ask questions, make choices and get help before or after a purchase.
Can conversational commerce recover an abandoned cart?
Yes, when the business still has permission to message the customer and can verify that the cart, price and availability are current. The reminder should reopen the saved order rather than ask the customer to start again.