Commerce
Cart abandonment
Cart abandonment is a shopper adding items to a basket and leaving without completing the purchase, and cart recovery is the follow-up that tries to bring them back.
Also calledabandoned cartcart recovery
Recovery works better on messaging than on email because it is read sooner, and it goes wrong faster for the same reason. It requires an opt-in and a sensible delay, and it should stop the moment the customer buys or replies. Chasing a customer who already completed the order is the most common and most annoying mistake.
Worth knowing alongside it.
- Conversational commerce
- Conversational commerce is selling and supporting customers inside a messaging conversation, from the first product question through to the order and afterwards.
- Drip sequence
- A drip sequence is a series of messages sent to a contact over time, triggered by an event and usually stopping as soon as the contact replies.
- Opt-in
- An opt-in is a recorded agreement from a customer to receive messages from a business on a specific channel for a specific purpose.