Campaigns and marketing
Broadcast
A broadcast is a single message sent to many contacts at once, delivered as an individual conversation to each recipient rather than as a group chat.
Also calledbulk messagecampaign sendblast
On WhatsApp, a broadcast outside the conversation window must use an approved template and reaches only contacts with a recorded opt-in. Recipients can reply, and those replies arrive as ordinary conversations, so a broadcast with nowhere to put the answers usually fails. Pacing matters too: sending everything at once produces a spike your team cannot answer.
Worth knowing alongside it.
- Message template
- A message template is a message format submitted to Meta for review in advance, which a business may then send to a customer outside the conversation window with variables filled in.
- Opt-in
- An opt-in is a recorded agreement from a customer to receive messages from a business on a specific channel for a specific purpose.
- Segment
- A segment is a defined group of contacts described by rules over their attributes and behaviour, rather than a fixed list of names.
- Suppression list
- A suppression list is the set of contacts a business must not message, built from opt-outs, bounces, complaints, and manual exclusions.