Campaigns and marketing
Drip sequence
A drip sequence is a series of messages sent to a contact over time, triggered by an event and usually stopping as soon as the contact replies.
Also calledsequenceautomated journeynurture flow
It differs from a broadcast in that each contact moves through it on their own clock, starting when they qualified. The important detail is re-screening: consent, suppression, and frequency should be checked at every step, because a contact can opt out mid-sequence.
Worth knowing alongside it.
- Segment
- A segment is a defined group of contacts described by rules over their attributes and behaviour, rather than a fixed list of names.
- Broadcast
- A broadcast is a single message sent to many contacts at once, delivered as an individual conversation to each recipient rather than as a group chat.
- Suppression list
- A suppression list is the set of contacts a business must not message, built from opt-outs, bounces, complaints, and manual exclusions.
- Lifecycle stage
- A lifecycle stage is a label describing where a contact currently sits in their relationship with a business, such as lead, active customer, or lapsed.