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Customer conversations
Every question in one place, answered once.
Shared InboxEvery channel in one live queue
AI Reply AgentReplies written from your own data
Knowledge BaseThe source material your AI answers from
Human HandoffMove a thread to a person and back
Agent AssistDraft, macro and canned replies for your team
Growth and campaigns
The reason a customer comes back a second time.
BroadcastsSend to a segment, handle the replies
Message TemplatesBuild, submit and track WhatsApp templates
Drip SequencesTimed message series that exit when they should
Automation FlowsBuild a flow on a canvas, simulate it, run it
Keyword RepliesMatch a phrase, send the right answer
Channels
The accounts your customers already write to.
WhatsAppSupport and marketing on the WhatsApp Business Platform
InstagramInstagram direct messages in the shared inbox
Facebook MessengerFacebook Page messages, comments, and lead forms
TelegramTelegram bot messaging with no conversation window
Website chat^soonA first-party chat widget on your own site
All features All channels
By business type
What the software does for a team shaped like yours.
Ecommerce and D2CPre-purchase questions, order updates, and repeat buyers
Local servicesBookings, reminders, and reviews for a business with a location
AgenciesRun messaging for several clients from one login
Marketing teamsCampaigns, segments, and messaging that people reply to
By industry
Written for how the work actually runs.
EducationAdmissions, student questions, and parent updates
HealthcareAppointments, reminders, and admin, with clinical topics held back
Travel and hospitalityBookings, pre-arrival, and in-stay messages across timezones
Beauty and wellnessBookings, rebooking, and a stylist who cannot reach the phone
All solutions
Integrations
The systems your answers depend on.
WhatsApp Business Platform
Instagram
Facebook Messenger
Telegram
Product import
Contact import and export
Outbound webhooks
Google Analytics
Glossary
Plain definitions for the words this category throws around.
WhatsApp Business API
Omnichannel inbox
Opt-in
Broadcast
Grounding
First response time
Conversational commerce
Workspace isolation
All integrations Full glossary

WhatsApp platform

How Meta's WhatsApp Business Platform actually behaves: the conversation window, templates, pricing, and the choice between the free app and the API.

July 2, 2026WhatsApp platform6 min read
WhatsApp Business app or the API: how to decide
One is a free phone app for one person. The other is a platform with per-message charges and rules. What changes when you move, and when not to bother.
June 4, 2026WhatsApp platform5 min read
Template categories, and why templates get rejected
Marketing, utility, authentication: Meta picks the category, not you, and it sets both what a template may say and what it costs. What fails review, and why.
May 26, 2026WhatsApp platform6 min read
The WhatsApp 24-hour window, explained properly
The customer service window runs 24 hours from the customer's most recent message, not from yours. What resets it, what closes it, and what you can send after.
May 14, 2026WhatsApp platform6 min read
WhatsApp Business API pricing, and what you pay
Meta bills you per template message by category and country. Your software vendor bills you separately. How the two add up, and what moves them.

Other sections

Deliverability and consent: Quality rating, messaging limits, and opt-in records: the mechanics that decide whether your number keeps working and your messages keep arriving. 2 posts.
AI for customer support: What an AI support agent can answer, where it should stop, and the questions that separate one product in this category from another. 2 posts.