Consent and compliance
Suppression list
A suppression list is the set of contacts a business must not message, built from opt-outs, bounces, complaints, and manual exclusions.
Also calleddo not contact listblocklist
It has to be checked at send time, because someone can opt out between the list being built and the message going out. It should be global by default: a contact suppressed on one campaign is suppressed on all of them unless the suppression was explicitly scoped. It is the mechanism that turns an opt-out from a promise into a fact.
More in Consent and compliance
Worth knowing alongside it.
- Opt-out
- An opt-out is a customer's instruction to stop receiving messages, usually given by replying with a keyword such as stop or unsubscribe.
- Opt-in
- An opt-in is a recorded agreement from a customer to receive messages from a business on a specific channel for a specific purpose.
- Broadcast
- A broadcast is a single message sent to many contacts at once, delivered as an individual conversation to each recipient rather than as a group chat.