AI and automation
API
An API is a documented interface that lets your own systems read from and write to a platform programmatically.
Also calledapplication programming interfacepublic API
In messaging it is how order records, customer data, and events get in, and how conversations and outcomes get out. Two things worth checking: whether the API is genuinely available to customers or only used internally, and whether outbound webhooks exist so your systems learn about events without polling.
Worth knowing alongside it.
- Webhook
- A webhook is an HTTP request a platform sends to your system the moment something happens, so you learn about it immediately instead of asking repeatedly.
- Integration
- An integration is a prebuilt connection between two products that moves data between them without anyone writing code.