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AI and automation

Knowledge base

A knowledge base is the collection of documents, web pages, and written answers a business gives an AI so that its replies come from the business's own information.

Also calledhelp centre contentAI training content

Quality here decides quality everywhere downstream: an AI cannot answer better than the material it was given. The common failure is loading everything once and never revisiting it, so the AI confidently quotes a policy that changed six months ago. Treat it as content that needs an owner, not a one-time upload.

Worth knowing alongside it.

Grounding
Grounding is the practice of making an AI answer from specific source material you supplied, rather than from whatever it absorbed during training.
Hallucination
A hallucination is a confident, fluent, and false statement produced by an AI, typically when it has no source for the answer but produces one anyway.