Channels and messaging
Delivery status
Delivery status is the sequence of states a sent message passes through, typically sent, delivered, read, and failed, reported back by the messaging platform.
Also calledmessage statusread receiptdelivery receipt
It is more useful than it looks: a message that is sent but never delivered usually means a wrong number or a blocked account, while delivered-and-never-read across a whole campaign usually means the timing or the content was wrong. A failure comes back with a reason, so you know whether to retry or to stop.
More in Channels and messaging
Worth knowing alongside it.
- Suppression list
- A suppression list is the set of contacts a business must not message, built from opt-outs, bounces, complaints, and manual exclusions.
- Webhook
- A webhook is an HTTP request a platform sends to your system the moment something happens, so you learn about it immediately instead of asking repeatedly.