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Channels and messaging

Quick reply

A quick reply is a suggested answer shown as a tappable chip in a chat, which disappears once the customer picks one or types something else.

Also calledquick reply button

It differs from a persistent button in that it is a one-time prompt rather than part of the message. Instagram and Messenger use quick replies where WhatsApp uses reply buttons attached to the message. The practical difference is that a quick reply cannot be tapped later once the conversation has moved on.

Worth knowing alongside it.

Interactive message
An interactive message is a message carrying tappable options such as reply buttons, a selectable list, or a link button, rather than plain text the customer has to answer in words.